Amanda Thames

Spotify contacted my agency to update their existing Advertising site to better fit the brand and give advertisers a more intuitive experience when learning about placing ads on Spotify. We worked together to create a new Homepage and five landing pages, weaving in Spotify's clever and authentic voice and updating the pages to match their visual identity. To give advertisers better examples of what their ads might look like, we also created three fake brands, complete with names, ad scripts, logos, and taglines. This was a dream client, and they loved the results enough to bring us on for their next project! Visit the full site here.

Hey, look, it’s my first film production project! I was contacted by a Dekalb County Investigator to produce a documentary-style short that tells the story of domestic violence survivors in the state of Georgia and promotes their plea for better legislation. I wrote the script, conducted the interviews, built and wrote the website and am continuing to run the advertising and outreach efforts for the campaign. Learn more here: https://www.safergeorgia.com/!

In Q1 of 2020, my design partner Devon Hosford and I set out to prove that we could create high-quality, engaging content for Georgia-Pacific’s consumer brands at a fraction of the cost of external agencies. We created this content for Quilted Northern® and had a blast doing it. We ended up saving GP an estimated $1 million and got rave reviews from the client. Our contacts at Facebook told us it’s the best content they’ve seen come out of our agency. I’ll count that as a win!

Similar to Quilted Northern®, Brawny® was part of the content experiment that Devon Hosford and I worked on together at Georgia-Pacific. Our two-person team created custom content for use on social media, e-comm and email. The clients loved the work, and the quality of our content set the bar for all future content created by our agency. We also got to have some fun playing with ABC’s hit show The Bachelor for Valentine’s Day.

As a die-hard Game of Thrones fan, I totally geeked out on the opportunity to concept a GoT post for Angel Soft®. We came up with the toilet paper throne idea and spent a day in the studio creating the awesomeness you see displayed to the left. Bonus: I’m now a pro at smoke machine operation.

Deloitte needed a video to teach internal teams about their Managed Services initiative. After conducting interviews with multiple Deloitte team members, I created the script for this video and worked with a designer to storyboard the animations in the video. Watch the video here.

Deloitte came to my agency with a request for an opening video for their annual renewable energy conference. Before we got started, I interviewed their leadership to gather the information we wanted to convey before turning it into digestible video content. I worked with a team of designers and videographers to transform my script into an animated opener for Deloitte’s event. View the video here.

Below is a blog I wrote for an AT&T HBO promotion for the Game of Thrones Season 6 Premier. The goal was to write a series of posts in the tongue-in-cheek style of Buzzfeed to generate excitement for the new season. The post below was one of my favorites. Game of Thrones fans, I hope you enjoy this one!

Get Out of Work, Game of Thrones Style

Game of Thrones is an emotional rollercoaster, with characters we’ve grown to know and love meeting untimely ends every season. No. One. Is. Safe. With all the time invested in keeping up with the show, recovery is often not swift when a beloved character is killed. A day off of work might even be in order. But when you need an emergency personal day, what do you tell your boss? We know the old standards—need to help a family member, a pet is ill, your car is in the shop, but what would Westeros do? Check out these perfect canned excuses from your favorite Game of Thrones characters to get-out-of-work free.

1. “I drank too much Dornish wine.” – Tyrion Lannister

Even the most seasoned party-goers overdo it sometimes. And with a belly full of the finest wine from Dorne, you’re sure to be down for the count the next day. If your boss understands that parties at King’s Landing are obligatory, then this is the excuse for you.

2. “I got called in for Night’s Watch duty.” – Jon Snow

When the Watch calls, you must answer. Who else will protect Westeros from the dangers beyond the Wall? After all, it’s your civic duty. No boss could argue with this highly legitimate excuse.   

3. “I have to take my direwolf to the vet.” – Arya Stark

A direwolf might be a strong, fierce beast, but even they get a case of the sniffles every once in a while. If your silent protector falls ill, take them to the best animal doc that Westeros can provide. After all, they’re a rare breed.

4. “I found out the king is my father.” – Gendry

Nothing in Westeros is more dangerous than having a claim to the Throne, so this is a perfect excuse to skip town for a day…or a few years. If your boss doesn’t cut you some slack, tell him to bend the knee—after all, you’re royalty.

5. “I have a contagious case of greyscale.” – Ser Jorah Mormont

When you have something as contagious and deadly as greyscale, you’re doing everyone a favor by staying home, but you should also seriously consider moving to a deserted island.

6. “My horse is in the shop.” – Jamie Lannister

When your horse breaks down in Westeros, you can’t exactly call AAA. If you need the day off, blame your troubles on your equine friend for a sure-fire, sword-proof excuse.

7. “I went to a really bad wedding over the weekend.” – Rob and Catelyn Stark

We’ve all been there—a wedding where nothing goes right. But in Westeros, weddings can reach a whole new level of disastrous. Just tell your boss that you’re lucky to be alive after the “blissful” nuptials. They’ll know what you mean.

So there you have it—your get-out-of-work free cards. The next time one of your favorite characters bites the dust, try one of these excuses on for size. If your boss is a Game of Thrones fan, they might even let you off the hook! Tune in to see who dies next, Sundays, 10/9c on HBO.

To promote Food Network’s holiday programming, Hothouse developed a holiday promotion including a sweepstakes and a Buzzfeed-style quiz where participants could determine their holiday persona. I worked on concepting and copy for the website, quiz and supporting materials like social media, emails and more.

NPI came to my agency with an outdated website and the need for a messaging refresh. In order to become acquainted with their industry and company, I interviewed key stakeholders and did extensive research. As a result, I was able to take complex information and turn it into snackable pieces of content for the website.

Visit the site at https://npifinancial.com/.

The Hallmark Holiday Hub is a yearly project that I worked on at Hothouse. Each year, we came up with a new concept to promote a microsite housing a sweepstakes, programming highlights, recipes and other fun experiences like a digital fireside with Happy the cat and dog (yes, they’re both named Happy). For this project, I helped with the site concept and wrote copy for all the sections and supporting materials. These materials included one-sheets for sales reps, emails, social media posts and more.

HGTV needed a fun way to promote the series premiere of their new show Good Bones. To accomplish this, we developed an interactive Buzzfeed-style quiz hosted on a temporary microsite. I developed the copy for the website and quiz as well as the quiz logic that determined the results.

For Valentine’s Day, Sparkle® wanted a festive post to drive engagement and give consumers a fun DIY project to do with paper towels. I discovered these paper roses on Pinterest, so we recreated them for Sparkle®, hoping we weren’t heading for a #NailedIt moment. I wrote up a cute love poem and filmed the creation of the roses with my partner. They turned out great, and the post has 700k+ views, 700+ likes, 300+ shares, and 40+ positive comments—and counting!

Give me an opportunity to write copy inspired by unicorns, and I’ll jump on it. And that’s just what I did when UnniCo came to me in need of website content that would tell their story and pique the interest of potential clients. I developed copy for their new website and made some new friends in the process! See the full site here.

Brightworth Financial was in dire need of a website refresh, so they put my team to task. We began by conducting interviews with key stakeholders to learn about their goals and hopes for the new website. I worked with a designer to create a wireframe to house the new content before writing headlines and body copy for the website. Note: This image is from the design phase and contains lorem ipsum for rotating content.

Visit the site here: http://www.brightworth.com/

EPIX tasked my agency with creating a video to educate their call center staff about all that EPIX has to offer subscribers. After researching the EPIX catalogue, I crafted the script for this video. I also had a part in casting the talent and was present on set to make last-minute edits to the script. Watch the video here.

Fledgling startup 20/20 Credit needed a set of brand guidelines developed to set the tone and personality for all of their marketing collateral moving forward. To accomplish this, I interviewed key stakeholders to develop their voice, values, and messaging guidelines. These are some of the guidelines we developed. Full PDF version available by request.

With EPIX’s new “dramedy” Get Shorty set to premiere, call center reps needed a fast and fun way to learn the ins and outs of the new show and get callers pumped to add EPIX to their cable bundle. My team was tasked with developing an incentive program for CSRs to educate them in advance of the premiere with the goal of boosting EPIX sales. We created an information packet, resembling a bloody script from the show, that included important Get Shorty talking points as well as fun games for CSRs to complete and turn in to their managers in exchange for incentives.

EPIX needed an incentive campaign to get call center reps excited about the premiere of their new original drama Berlin Station. To accomplish this, my team developed a set of educational materials and incentives designed to increase CSR knowledge and drive sales. In keeping with the spy-thriller theme of the show, we created a passport filled with important information about the show, and I was tasked with creating a set of games that CSRs could complete and turn in for rewards.

My client Eyesore requested a series of blog posts to discuss various topics that prospective clients might find interesting. To create these posts, I interviewed the Eyesore CEO to gather information before doing additional research on the topics. This often involved taking a complex technical subject and turning it into a narrative that the average reader could digest. These are a few of the posts I created.